Writer's Journey

You write something phenomenal -- and people read it. Then what? You just let them get away? You let them move on to the next article or continue strolling through their news feed?  NO! Make them do something. Make them want to do something.  A call-to-action, a.k.a. CTA , is a marketing technique used to get the reader to take action. It is an incredibly common tool, too - for good reason. CTAs work wonders for getting potential customers to take a specific action. For instance, sign up for a service, sign up for a free trial of a service, sign up for a free email course or e-book, or even sign up to gain a free consultation. A CTA could also simply convince your readers to connect on social media. Grow your network and transform your readers into future customers - all because of a little CTA. Sounds great, doesn't it?  So, if this technique works so well, why don't we use it for something good? (I know, I know, transitioning leads into customers...

It happens. No matter how much you try to stay focused on what you need to get done, procrastination quietly starts peeping at you from around the corner waiting for just the right moment to pounce. Sometimes, whether we like to admit it or not, we fall victim to it -- we become the procrastination's prey.   There is no sense in getting your knickers in a knot. When you find yourself in this situation, all you need to do is face procrastination head on. Look it in the eye and remind it who the boss is. ( That's you -- you are the boss ). Then, do something else for a bit until you can regain your focus.  Choose one of these 7 things to do while procrastinating.  1. Clean out your inbox.  If there is one thing that can get out of hand quickly, it is an email inbox. Moment by moment, 24 hours per day, this inbox is wide open for receiving. If you are overly efficient, then perhaps you have rules set up that automatically direct each piece of incoming m...

Being a writer doesn't mean you always find yourself sitting in front of your laptop. It is actually very easy -- and common -- to tell yourself that you can put your writing off until tomorrow and all will be ok. And, it may very well be, but only for the moment.  Take a moment to consider the effects of your procrastination: Your deadlines are pushed back, your client’s work is delayed, and you are keeping someone on hold from reading your impactful words.  So, is your laundry/ Netflix binge watching/ cleaning house/ lunch with an old friend/ ____________________ (fill in your poison) worth the outcome? Life gets busy. Trust me, I understand this all too well. And, when you are working from home and for yourself, it is easy to get pulled in many different directions. Put your delays and procrastination to an end. Now. Here are 6 ways that you can effectively get your work done AND do what you want to do. 1. Stay organized. Get yourself a cale...