Stagnant blog?

-
Let me tell you a story. 

There was once a little ball decorated with stripes of brown and seafoam green. No matter how much it wanted to sit still, it couldn't. Why? Because it's a ball, of course. It didn't have any way to stop itself - why would you even ask why? 

Anyway, it rolled off the table and hit the floor. Then, it rolled through the office and straight into the elevator. The first floor seemed to have the most popular vote.  And, once it reached there, it rolled its way out the elevator and straight out the front door. 

There was so much foot traffic in the busy office building that no one even noticed. 

So, the ball rolled down the road. It passed some people, it bounced off a few walls, and it even rolled under a few cars. 

And... swoosh...there went some beautiful rose bushes. Oh, how the ball would have loved to stop and take in their beauty. But, there was no way to slow down. 

Before long, the striped ball stumbled across a playground. It was like strolling straight into heaven. There were smiling children, laughs, giggles, and fun. Just a lot of fun. It finally felt like it found a home. 

The ball spent its day bouncing and flying through the air. Children were laughing and running. The sun was shining brightly. It turned out to be a magnificent day. Maybe the best day ever. 

It even thought, hey, maybe being a ball isn't such a bad thing after all. Even though you cannot stop, you just keep rolling until you find your place. 

As the sun started to set, a group of teenage boys made their way into the park. They spotted the ball and immediately started up a game of kickball. It didn't take long at all for a hard kick to knock the ball straight into the nearby dumpster. 

The ball was never to roll again. 

******* 
What does your blog look like? Does it resemble the life of the striped ball? Did it get off to a great start, rolling along so fast that it couldn't even stop to smell the roses? It doesn't take long for burnout to creep in and your blog to end up a stagnant piece of web space -- just like a ball in the dumpster. 

Fresh web content posted on your website's blog is important for your online presence. Not to mention it makes your business look organized and on top of even the tiniest details. 

Don't let your website sit dormant without any action -- and don't let too much time pass between posts. Create a marketing calendar and post engaging content at an automated rate. You just may find yourself surprised at the result.

If you are ready to take a step in the right direction with your blog and web content, click here. A free 15-minute phone conference will help determine the best course of action for your business. 


Comments

Post a Comment

Popular posts from this blog

The Top 3 Questions to Never Ask a Writer

-
Image
As a writer, I have been witness to a few different reactions when I respond to a question asking what I do for a living. Most usually come with a nod of the head and a slight, nearly-inaudible, hmm... sound. Others give a look of pity. And, then there are the very few who reply with a quick, " Oh, nice! " and move on.  It doesn't matter who asks, I nearly cringe every time I hear, "So, Michelle, what do you do?" Because the initial response is almost always followed up with, "Have you been published?" Now, yes, they could be sincerely asking the question. And, they are likely not intending to do the damage they do. But, it happens. Every time.  The funny thing is that even when you are published, the feeling still holds true because you are still aiming to get your book published, increase your readers and platform, or find yourself published with a more reputable news source. It is always an upward climb (that often feels stagnant). In...
Read more

A Writer's Magic: Use Your Writer to Land New Clients

-
Image
There are many ways in which you can try to find yourself some new clients. You could...  post on social media until your fingers are raw - with no guarantees sign up for some $3,500 course that promises you at least 100 new clients in 7 days buy an email list and start campaigning until you (hopefully) get some sort of response  stand on the street corner dancing with a sign advertising your business enjoy a hot air balloon ride while dropping pieces of candy with your website address from the sky Or, you could just write some awesome content and spread it far and wide. Keep it engaging and make people want to come to your business for your service/product/free stuff. After all, that's the desired outcome, right?  If so, then you are in luck. There is something called a Freelance Writer or Content Creator that can make that happen for you. I know, I know - perhaps it sounds like a foreign idea. What can a writer do that will build my business...
Read more